National leader in tablet PSA performance
Built field execution around clear goals, visible progress, and focused coaching after the tablet launch.
Indirect Sales Manager, Boost Mobile (Dish/EchoStar)
Sales leader who drives results and builds the tools to get there.
I lead sales teams by turning clear goals into daily habits, visible scoreboards, and practical coaching. At Boost Mobile, I manage a Southeast Account Executive team, expand dealer and distribution partnerships, and stay close to the work through weekly ride-alongs and escalations. I also build AI-assisted tools that help frontline teams focus, improve, and execute.
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Results
Clear wins from focused execution
First team in the nation to record a Starlink sale
Converted a new product launch into immediate field execution through focused team coaching.
+9.4% growth in one core performance KPI, +4.5% in another
Real aggregate territory gains under Robert's leadership, described with generic KPI labels to protect internal metric names.
Experience
Sales leadership, business ownership, and operating discipline
Indirect Sales Manager
Boost Mobile (Dish/EchoStar)
Nov 2024-present
- Lead a Southeast Account Executive team responsible for dealer and distribution partnership expansion.
- Set territory priorities and translate them into weekly ride-alongs, coaching conversations, and execution plans.
- Own secondary retail escalation support and partner with the Regional Sales Director on performance and execution.
Owner
Techy Indian Land
Aug 2023-Dec 2025
- Led a high-performing team and owned day-to-day operations for a local device repair and technology services business.
- Created and executed marketing campaigns that increased brand visibility and customer engagement.
- Managed financial resources, client relationships, real estate responsibilities, and strategic business growth planning.
- Built and implemented a sales training program to improve team capability and execution.
Director of Sales & Marketing
The Original Mattress Factory
Nov 2017-Sep 2023
- Directed sales and marketing teams toward revenue, customer, and business growth goals.
- Built sales training programs, marketing campaigns, and commercial strategies to grow revenue and market share.
- Used market and competitive analysis to identify growth opportunities and shape business priorities.
- Owned budgets, client relationships, and a real estate portfolio including location scouting and lease negotiations.
District Manager
GP Mobile
2015-2017
- Owned performance across a multi-store wireless retail district and led teams toward company goals.
- Developed sales strategies to increase revenue, market share, and execution consistency across locations.
- Evaluated performance, coached development areas, and reinforced accountability through regular field leadership.
- Strengthened customer relationships and service standards to support satisfaction and retention.
Retail Store Manager
T-Mobile
2011-2015
- Owned store sales performance, budgets, inventory, and daily operating standards.
- Built team capability by training new staff on company policies, procedures, and customer service standards.
- Analyzed sales data to identify trends, diagnose performance gaps, and prioritize improvement.
- Led visual merchandising and customer experience initiatives to strengthen presentation and drive sales.
Leadership system
Turn goals into field behavior that teams can repeat
During my 2011-2015 tenure at T-Mobile, I was introduced to 4DX through corporate training and brought the operating discipline forward as my scope changed. The framework is simple in practice: define the result, identify the behaviors that move it, make progress visible, and coach the cadence until execution becomes a habit.
Trailblazers is one proof point inside that broader system. I conceived and helped shape it as a multi-platform product: a website, a native iOS app, and a native Android app. Building all three created an easier employee experience and gave teams access to the workflow anywhere, anytime. It also served as a single hub for reporting, store data, GAIB, and other useful company resources.
How the system works
Goal / WIG
Name the small number of results that matter most right now.
Lead measure
Choose the controllable behavior that moves the result.
Scoreboard
Make progress visible enough for a team to act on it weekly.
Habit + coaching
Build a repeatable cadence instead of relying on intensity.
The case studies below show the same operating system in different conditions: team execution through Trailblazers, regional adoption through Booster AI, and end-to-end campaign leadership at Original Mattress Factory.
Case studies
One operating system, applied in the field
Three examples of turning a clear objective into behavior, feedback, and finished work.
Case study 01 / Team execution
Trailblazers made the leadership cadence visible
Challenge
Sales teams need a clear way to connect a priority to the weekly behaviors that move it. Without that visibility, coaching becomes a series of disconnected conversations and progress is difficult to sustain.
Approach
I conceived Trailblazers as a practical 4DX and Atomic Habits workflow across web, iOS, and Android so employees could use it easily and access it anywhere, anytime. I connected the workflow to reporting, store data, and GAIB, an AI tool I created and trained that let employees ask questions about their performance and uncover opportunities. I then shaped the product around the way a sales leader actually coaches: define the goal, commit to the behavior, check the scoreboard, and adjust the next week.
Proof
The product proof follows the workflow rather than the interface: a scoreboard makes commitments visible, WIG tracking makes progress concrete, the habit flow turns improvement into a repeatable action, and connected resources put reporting and performance insight in one place.
Result
Trailblazers gave the team a shared operating rhythm for accountability and coaching, turning an abstract leadership system into a field-ready practice.
Proof assets
Scoreboard
Make commitments and progress visible enough for a team to act on them.
WIG tracking
Give the important goal a place to be defined, reviewed, and revisited.
Habit flow
Turn the next coaching behavior into a repeatable action.
Case study 02 / AI adoption
Booster AI adoption required field leadership, not just a launch
Challenge
A new in-store AI tool only creates value when frontline sales associates understand where it fits into the work and keep using it after the initial introduction.
Approach
I lead Southeast regional adoption for EchoStar and Boost's AI Guru's team by translating the tool into practical field use, coaching adoption through the Account Executive organization, and feeding frontline product input back into the team responsible for updates.
Proof
The proof is the operating loop: introduce a useful behavior, coach it in the field, listen for friction, and return product feedback so the tool gets closer to the reality of the associate's day.
Result
The work connects product adoption to field execution, helping Booster AI become part of the sales conversation rather than a separate technology initiative.
Case study 03 / Campaign leadership
Original Mattress Factory campaign leadership from concept to delivery
Challenge
A distinctive campaign needed to move from a creative idea into finished, usable media that could support the brand and give the team a clear launch asset.
Approach
As Director of Sales & Marketing, I conceived and managed the project end-to-end: aligning the campaign idea, coordinating production, and keeping the work moving from concept through final delivery. I voiced and edited the 15-second cotton spot specifically.
Proof
The full Monster Commercial and the 15-second cotton ad show the campaign at two useful scales: a complete brand story and a focused short-form execution.
Result
The project connected creative direction, production management, and finished campaign media in one accountable workflow.
Proof assets
Monster Commercial
The full campaign story and lead creative proof.
I conceived and managed the campaign work from idea through finished media.
15-second cotton ad
A focused short-form execution from the campaign.
I voiced and edited this 15-second spot.
AI builder
Turn operating problems into tools people can use
Across 2026, I have used AI-assisted development to turn sales and operating problems into practical products. I start with the work people are trying to do, shape the workflow around the real constraint, and build toward a tool that can be tested and used rather than a demo that only looks promising.
GAIB is the clearest example. I created and trained an AI tool that let employees ask questions about their performance, uncover opportunities, and decide where to focus next.
What I build and how I work
- Conceive products from frontline operating problems
- Design workflows that connect goals, behavior, data, and decisions
- Use AI-assisted full-stack development to build and iterate quickly
- Prototype, test the experience, and improve from user feedback
- Connect useful data and company tools into a simpler employee workflow
- Ship practical tools for real users and coach adoption after launch
Trailblazers, GAIB, Booster AI, and the Original Mattress Factory campaign are different proof points of the same pattern: understand the operating need, build the useful tool or workflow, and put it into practice.
Recognition
Recognized performance, multiplied through teams
T-Mobile Annual Winner's Circle — 2011
Recognized among T-Mobile's frontline performers for results and customer experience during my retail leadership tenure.
National Recognition Committee
Collaborated across EchoStar business units, including Hughes, DISH, and Boost, on national recognition and team celebration.
National Newsletter Committee
Contributed to EchoStar's national company newsletter through a cross-functional communications team spanning its business units.
Wireless Organization Newsletter Committee
Worked with a broader wireless organization to share field perspective and team stories.
AI Guru's Committee
Collaborated on a wireless organization committee focused on practical AI adoption for sales teams.